# Contentful Pricing: Free vs Lite vs Enterprise - What You Actually Need

ID: youtube:aHtdjUwgMEg
Canonical HTML: https://robotostudio.com/videos/contentful-pricing-free-vs-lite-vs-enterprise-what-you-actually-need
Original source: https://www.youtube.com/watch?v=aHtdjUwgMEg
Author: Attribution unresolved
Published: 2026-08-17T00:00:00.000Z
Edited: 2026-08-19
Source checked: 2026-09-17T13:02:04.791Z
Language: en
Directory publisher: Roboto Studio
Text: original source material.

## Scope and gaps
- Video authors are credited by the original Roboto page; individual transcript speakers remain unassigned.

## Original source text

A walkthrough of Contentful's pricing tiers and the hidden content type limits that quietly push teams onto sales calls. Covers the free vs lite trade-offs, how content types get eaten by SEO and p…

## Full transcript

Origin: Edited transcript from the original Roboto page

Hey folks, how's it going? How are you doing today? So, I'm glad you've jumped in here. I want to talk about Contentful pricing and I'm going to save you a lot of money. I guarantee it. So, let's start with the pricing here. It's nice and simple. It's only got three tiers. That's what you might think coming in here. That's not the case. And there's a lot more that's lurking below the surface like a shark.

Let's start with free. So free is good. Everybody loves a free tier. Especially developers. We love being cheap, right? Um, free gets 10 users, two roles, two locales, 100K API calls a month, and 50 GB a month CDN bandwidth. Um, I'm going to say something controversial here. You can run most websites with these stats. Almost every website that we have and that we've built that's been well optimized sits below these stats. It's only the type of website that has, you know, like 50,000 users coming through a month, um, and starts moving into, you know, like higher tier, lower enterprise that really start not hitting these stats. However, there's only a couple of options here when you want something like internationalization because you'll notice the two locale on the three locale on light. So, if you are going for an internationalized website, you want to take a moment, pause, think about this, and see what you're going to do with it. It may be worth having an initial call with the sales team over at Contentful.

But I want to go back for a second and show you one more thing. So, remember how I said the pricing is relatively simple? Well, this is the bit where it stops becoming simple. There is one starter space included. So, if you press this, you get a whole new pricing table. So, we're talking tables inside of tables at this point. However, I'm going to tell you the most important thing. So, ignore everything I've said so far. What you want to care about is content types. Now, you can see on the top line, it says 25 content types for the starter space and 50 content types for the light space. Okay, now, we're going to go flip back to the original pricing and we're going to see what you get. You get okay, you get one starter space, you get one light space, you get one starter space, you can have multiple custom spaces. For the sake of this, I'm going to call a space a database, okay, just for the sake of it. I know it's not exactly a fair comparison to make, but let's stick with that nomenclature because it's important.

Now, if you look at this, you see the content type. So 25, right? Now, when we think about content content types. The easiest way to think of it is each unique repeatable document. Okay, repeat that after me. Each unique repeatable document. Um, so if you're thinking about a blog, that is a content type. So, one content type. Cool. Okay. Now, you might be wondering what happens with nested things where you can repeat them again and again. Well, that's two content types.

Now, let me tell you an anti-pattern that we've seen firsthand and people screw this up all the time. You've got SEO inside of a page. You've got meta titles, you've got meta descriptions, you've got the open graph title, open graph descriptions. You might be tempted to go, "Hold up. We're going to use that across multiple pages. Why don't we make that a repeatable content type?" Okay, nice and simple. Don't do it. This is wrong. Very, very wrong. Okay, what you want to make sure that you're doing is you are building these long form, big chunky schemas for each of these content types. If you do what I've just said with SEO, Contentful uses these as repeatable pieces of data. Okay? Everything is repeatable. Everything is referenceable. So, what that means is if you put that SEO there, you're never going to repeat meta titles again and again and again, or it's very unlikely that you do that, because it's bad SEO practice. You don't want to have 10 of the same SEO titles across all of the website. You realistically have to have a one and done. However, now you've taken up two content types. And so, as you can see, this gets very tight very quickly.

So, let me give you another example, which is page builder blocks. Now, with every single new kind of website that you want to build, you want to have pages where you can, you know, shuffle the blocks that exist inside of the page. Now, can you see where we're going with this? That's page, which is a content type. So, now we're up to two content types, and we want to have 10 page builder blocks. Cool. 10 page builder blocks. Well, hold up for a second. That means we're up to 12 content types. So, we've basically exhausted half of the available content types on the starter space or let me do the maths, a quarter on the light space. Okay? So, as soon as you go past that light space, that's come talk to sales. Come talk to us. You know what that means? Cash money, baby.

So what you want to do is make sure that you are being very, very specific and you know, positioning the content types correctly when you build these kind of websites. So, building a blog again, there is another usage of a content type. What about authors? Okay, there you go. There's another content type. We're up to 13 content types. What about categories? 14 content types. I hope this makes a lot of sense. Uh, the records, you probably won't hit unless you're like, I don't know, news of the world or something. You're going to have 10,000 records is a lot of records. Uh, we very, very rarely see this unless you're doing something where it syncs data from another system and you're syncing it into Contentful. Then you might hit this record. Um, but effectively the 50,000 records you won't hit. Uh, workflows, nice thing. Uh, additional API usage, calls usage, this is great. Realistically, you won't hit anything else inside of here apart from these two and apart from the internationalization. Um, now that's essentially the two things that I would care about.

There is also add-ons. So, I think if we go further down here, you move straight into the enterprise plan, which I'm happy to kind of talk about. I don't want to spend too much time on it today because realistically, you're not watching this video for enterprise plans. If you are, get in touch with me. You know, it's good. It's good. We want a little bit of cash money. So, uh, but yeah, essentially there is personalization, there is AI actions, and there is studio. I personally do not like studio. This is a personal preference. I am a big fan of things where you can do them programmatically or with AI. And I especially think this is going to be important coming into the next few years. But the personalization is very valuable because every single headless content management system is very difficult to build personalization for, and especially when it's not integrated. However, Contentful, I think, acquired, I forgot what company it was, but they acquired somebody at some point for the personalization. I've seen this firsthand. It is very nicely integrated. It's very, very good.

So, if you are a big company going to Contentful and you are looking at the Enterprise Edition, the personalization and the AI actions are both very, very good features. I would honestly personally say skip the studio, um, because I'm not such a big fan of you know, like drag and drop, because you know, you're pretty much at the stage of Framer or Webflow at that point, and we both know their ass. Um, so yeah, essentially this is the pricing. If you have questions, drop them down in the comments below. I hope this has helped somebody. Give us a shout. Have a great day everybody. Bye-bye.

## Timestamped captions

### segment-1
[6.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=6)
Hey folks, how's it going? How are you

### segment-2
[6.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=6)
Hey folks, how's it going? How are you
doing today? So, I'm glad you've jumped

### segment-3
[8.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=8)
doing today? So, I'm glad you've jumped

### segment-4
[8.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=8)
doing today? So, I'm glad you've jumped
in here. I want to talk about Contentful

### segment-5
[10.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=10)
in here. I want to talk about Contentful

### segment-6
[10.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=10)
in here. I want to talk about Contentful
pricing, and I'm going to save you a lot

### segment-7
[12.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=12)
pricing, and I'm going to save you a lot

### segment-8
[12.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=12)
pricing, and I'm going to save you a lot
of money. I guarantee it. So, let's

### segment-9
[15.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=15)
of money. I guarantee it. So, let's

### segment-10
[15.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=15)
of money. I guarantee it. So, let's
start with the pricing here. It's nice

### segment-11
[18.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=18)
start with the pricing here. It's nice

### segment-12
[18.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=18)
start with the pricing here. It's nice
and simple.

### segment-13
[19.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=19)
and simple.

### segment-14
[19.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=19)
and simple.
It's only got three tiers.

### segment-15
[22.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=22)
It's only got three tiers.

### segment-16
[22.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=22)
It's only got three tiers.
That's what you might think coming in

### segment-17
[23.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=23)
That's what you might think coming in

### segment-18
[23.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=23)
That's what you might think coming in
here. That's not the case, and there's a

### segment-19
[25.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=25)
here. That's not the case, and there's a

### segment-20
[25.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=25)
here. That's not the case, and there's a
lot more that's lurking below the

### segment-21
[27.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=27)
lot more that's lurking below the

### segment-22
[27.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=27)
lot more that's lurking below the
surface like a shark. Um let's start

### segment-23
[30.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=30)
surface like a shark. Um let's start

### segment-24
[30.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=30)
surface like a shark. Um let's start
with free. So, free is good. Everybody

### segment-25
[33.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=33)
with free. So, free is good. Everybody

### segment-26
[33.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=33)
with free. So, free is good. Everybody
loves a free tier, especially

### segment-27
[34.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=34)
loves a free tier, especially

### segment-28
[34.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=34)
loves a free tier, especially
developers. We love being cheap, right?

### segment-29
[36.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=36)
developers. We love being cheap, right?

### segment-30
[36.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=36)
developers. We love being cheap, right?
Um free gets 10 users, two roles, two

### segment-31
[39.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=39)
Um free gets 10 users, two roles, two

### segment-32
[39.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=39)
Um free gets 10 users, two roles, two
locales, 100K API calls a month, and 50

### segment-33
[42.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=42)
locales, 100K API calls a month, and 50

### segment-34
[42.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=42)
locales, 100K API calls a month, and 50
GB a month CDN bandwidth. Um I'm going

### segment-35
[45.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=45)
GB a month CDN bandwidth. Um I'm going

### segment-36
[45.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=45)
GB a month CDN bandwidth. Um I'm going
to say something controversial here.

### segment-37
[47.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=47)
to say something controversial here.

### segment-38
[47.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=47)
to say something controversial here.
You can run most websites with these

### segment-39
[49.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=49)
You can run most websites with these

### segment-40
[49.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=49)
You can run most websites with these
stats. Almost every website that we have

### segment-41
[51.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=51)
stats. Almost every website that we have

### segment-42
[51.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=51)
stats. Almost every website that we have
and that we've built that's been well

### segment-43
[53.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=53)
and that we've built that's been well

### segment-44
[53.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=53)
and that we've built that's been well
optimized sits below these stats. It's

### segment-45
[56.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=56)
optimized sits below these stats. It's

### segment-46
[56.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=56)
optimized sits below these stats. It's
only the the type of website that has,

### segment-47
[58.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=58)
only the the type of website that has,

### segment-48
[58.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=58)
only the the type of website that has,
you know, like 50,000 users coming

### segment-49
[59.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=59)
you know, like 50,000 users coming

### segment-50
[59.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=59)
you know, like 50,000 users coming
through a month um and starts moving

### segment-51
[62.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=62)
through a month um and starts moving

### segment-52
[62.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=62)
through a month um and starts moving
into, you know, like higher SME, lower

### segment-53
[64.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=64)
into, you know, like higher SME, lower

### segment-54
[64.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=64)
into, you know, like higher SME, lower
enterprise that really start not hitting

### segment-55
[66.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=66)
enterprise that really start not hitting

### segment-56
[66.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=66)
enterprise that really start not hitting
these stats.

### segment-57
[68.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=68)
these stats.

### segment-58
[68.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=68)
these stats.
However,

### segment-59
[69.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=69)
However,

### segment-60
[69.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=69)
However,
there's only a couple of options here

### segment-61
[71.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=71)
there's only a couple of options here

### segment-62
[71.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=71)
there's only a couple of options here
when you want something like

### segment-63
[72.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=72)
when you want something like

### segment-64
[72.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=72)
when you want something like
internationalization because you'll

### segment-65
[74.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=74)
internationalization because you'll

### segment-66
[74.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=74)
internationalization because you'll
notice the two locales on free and the

### segment-67
[76.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=76)
notice the two locales on free and the

### segment-68
[76.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=76)
notice the two locales on free and the
three locales on light. So, if you're

### segment-69
[79.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=79)
three locales on light. So, if you're

### segment-70
[79.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=79)
three locales on light. So, if you're
going for an internationalized website,

### segment-71
[81.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=81)
going for an internationalized website,

### segment-72
[81.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=81)
going for an internationalized website,
you want to take a moment, pause, think

### segment-73
[83.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=83)
you want to take a moment, pause, think

### segment-74
[83.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=83)
you want to take a moment, pause, think
about this, and see what you're going to

### segment-75
[85.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=85)
about this, and see what you're going to

### segment-76
[85.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=85)
about this, and see what you're going to
do with it. It may be worth having an

### segment-77
[87.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=86)
do with it. It may be worth having an

### segment-78
[87.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=87)
do with it. It may be worth having an
initial call with the sales team over at

### segment-79
[89.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=89)
initial call with the sales team over at

### segment-80
[89.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=89)
initial call with the sales team over at
Contentful, but I want to go back for a

### segment-81
[91.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=91)
Contentful, but I want to go back for a

### segment-82
[91.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=91)
Contentful, but I want to go back for a
second and show you one more thing. So,

### segment-83
[94.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=94)
second and show you one more thing. So,

### segment-84
[94.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=94)
second and show you one more thing. So,
remember how I said the pricing is

### segment-85
[95.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=95)
remember how I said the pricing is

### segment-86
[95.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=95)
remember how I said the pricing is
relatively simple?

### segment-87
[97.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=97)
relatively simple?

### segment-88
[97.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=97)
relatively simple?
Well, this is the bit where it stops

### segment-89
[98.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=98)
Well, this is the bit where it stops

### segment-90
[98.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=98)
Well, this is the bit where it stops
becoming simple. There is one starter

### segment-91
[101.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=101)
becoming simple. There is one starter

### segment-92
[101.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=101)
becoming simple. There is one starter
space included. So, if you press this,

### segment-93
[103.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=103)
space included. So, if you press this,

### segment-94
[103.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=103)
space included. So, if you press this,
you get a whole new pricing table. So,

### segment-95
[106.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=106)
you get a whole new pricing table. So,

### segment-96
[106.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=106)
you get a whole new pricing table. So,
we're we're talking tables inside of

### segment-97
[107.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=107)
we're we're talking tables inside of

### segment-98
[107.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=107)
we're we're talking tables inside of
tables at this point. However, I'm going

### segment-99
[109.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=109)
tables at this point. However, I'm going

### segment-100
[109.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=109)
tables at this point. However, I'm going
to tell you the most important thing.

### segment-101
[111.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=110)
to tell you the most important thing.

### segment-102
[111.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=110)
to tell you the most important thing.
So, ignore everything I've said so far.

### segment-103
[113.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=113)
So, ignore everything I've said so far.

### segment-104
[113.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=113)
So, ignore everything I've said so far.
What you want to care about is content

### segment-105
[116.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=115)
What you want to care about is content

### segment-106
[116.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=115)
What you want to care about is content
types.

### segment-107
[117.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=117)
types.

### segment-108
[117.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=117)
types.
Now, you can see on the top line it says

### segment-109
[120.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=120)
Now, you can see on the top line it says

### segment-110
[120.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=120)
Now, you can see on the top line it says
25 content types for the starter space

### segment-111
[124.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=124)
25 content types for the starter space

### segment-112
[124.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=124)
25 content types for the starter space
and 50 content types for the light

### segment-113
[126.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=126)
and 50 content types for the light

### segment-114
[126.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=126)
and 50 content types for the light
space. Okay? Now, we're going to go flip

### segment-115
[129.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=129)
space. Okay? Now, we're going to go flip

### segment-116
[129.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=129)
space. Okay? Now, we're going to go flip
back to the original pricing and we're

### segment-117
[131.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=130)
back to the original pricing and we're

### segment-118
[131.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=131)
back to the original pricing and we're
going to see what you get. You get Okay,

### segment-119
[132.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=132)
going to see what you get. You get Okay,

### segment-120
[132.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=132)
going to see what you get. You get Okay,
you get one starter space. You get one

### segment-121
[135.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=135)
you get one starter space. You get one

### segment-122
[135.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=135)
you get one starter space. You get one
light space. You get one starter space.

### segment-123
[138.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=138)
light space. You get one starter space.

### segment-124
[138.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=138)
light space. You get one starter space.
You can have multiple custom spaces. For

### segment-125
[141.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=141)
You can have multiple custom spaces. For

### segment-126
[141.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=141)
You can have multiple custom spaces. For
the sake of this, I'm going to call a

### segment-127
[143.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=143)
the sake of this, I'm going to call a

### segment-128
[143.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=143)
the sake of this, I'm going to call a
space a data

### segment-129
[145.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=145)
space a data

### segment-130
[145.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=145)
space a data
base, okay? Just for the sake of it, I

### segment-131
[148.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=148)
base, okay? Just for the sake of it, I

### segment-132
[148.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=148)
base, okay? Just for the sake of it, I
know it's not exactly a fair comparison

### segment-133
[150.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=150)
know it's not exactly a fair comparison

### segment-134
[150.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=150)
know it's not exactly a fair comparison
to make, but let's stick with that

### segment-135
[152.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=152)
to make, but let's stick with that

### segment-136
[152.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=152)
to make, but let's stick with that
nomenclature because it's important.

### segment-137
[155.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=155)
nomenclature because it's important.

### segment-138
[155.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=155)
nomenclature because it's important.
Now, if you look at this,

### segment-139
[157.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=157)
Now, if you look at this,

### segment-140
[157.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=157)
Now, if you look at this,
you see the content type. So, 25, right?

### segment-141
[159.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=159)
you see the content type. So, 25, right?

### segment-142
[159.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=159)
you see the content type. So, 25, right?
Now, when we think about content types,

### segment-143
[161.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=161)
Now, when we think about content types,

### segment-144
[161.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=161)
Now, when we think about content types,
the easiest way to think of it is each

### segment-145
[164.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=164)
the easiest way to think of it is each

### segment-146
[164.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=164)
the easiest way to think of it is each
unique repeatable document, okay? Repeat

### segment-147
[167.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=167)
unique repeatable document, okay? Repeat

### segment-148
[167.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=167)
unique repeatable document, okay? Repeat
that after me. Each unique repeatable

### segment-149
[169.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=169)
that after me. Each unique repeatable

### segment-150
[169.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=169)
that after me. Each unique repeatable
document. Um so, if you're thinking

### segment-151
[171.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=171)
document. Um so, if you're thinking

### segment-152
[171.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=171)
document. Um so, if you're thinking
about a blog, that is a content type.

### segment-153
[174.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=174)
about a blog, that is a content type.

### segment-154
[174.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=174)
about a blog, that is a content type.
So, one content type. Cool, okay? Now,

### segment-155
[177.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=177)
So, one content type. Cool, okay? Now,

### segment-156
[177.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=177)
So, one content type. Cool, okay? Now,
you might be wondering what happens with

### segment-157
[179.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=179)
you might be wondering what happens with

### segment-158
[179.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=179)
you might be wondering what happens with
nested things where you can repeat them

### segment-159
[181.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=181)
nested things where you can repeat them

### segment-160
[181.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=181)
nested things where you can repeat them
again and again. Well, that's two

### segment-161
[183.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=183)
again and again. Well, that's two

### segment-162
[183.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=183)
again and again. Well, that's two
content types. Now, let me tell you an

### segment-163
[185.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=185)
content types. Now, let me tell you an

### segment-164
[185.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=185)
content types. Now, let me tell you an
anti-pattern that we've seen first-hand

### segment-165
[187.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=186)
anti-pattern that we've seen first-hand

### segment-166
[187.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=187)
anti-pattern that we've seen first-hand
and people screw this up all the time.

### segment-167
[189.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=189)
and people screw this up all the time.

### segment-168
[189.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=189)
and people screw this up all the time.
You've got SEO inside of a page. You've

### segment-169
[191.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=191)
You've got SEO inside of a page. You've

### segment-170
[191.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=191)
You've got SEO inside of a page. You've
got meta titles, you've got meta

### segment-171
[192.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=192)
got meta titles, you've got meta

### segment-172
[192.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=192)
got meta titles, you've got meta
descriptions, you've got the open graph

### segment-173
[193.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=193)
descriptions, you've got the open graph

### segment-174
[193.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=193)
descriptions, you've got the open graph
title, open graph descriptions. You

### segment-175
[195.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=195)
title, open graph descriptions. You

### segment-176
[196.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=195)
title, open graph descriptions. You
might be tempted to go, "Hold up. We're

### segment-177
[199.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=199)
might be tempted to go, "Hold up. We're

### segment-178
[199.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=199)
might be tempted to go, "Hold up. We're
going to use that across multiple pages.

### segment-179
[202.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=202)
going to use that across multiple pages.

### segment-180
[202.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=202)
going to use that across multiple pages.
Why don't we make that a repeatable

### segment-181
[204.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=204)
Why don't we make that a repeatable

### segment-182
[204.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=204)
Why don't we make that a repeatable
content type, okay? Nice and simple."

### segment-183
[207.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=207)
content type, okay? Nice and simple."

### segment-184
[207.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=207)
content type, okay? Nice and simple."
Don't do it. This is wrong. Very, very

### segment-185
[210.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=210)
Don't do it. This is wrong. Very, very

### segment-186
[210.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=210)
Don't do it. This is wrong. Very, very
wrong, okay?

### segment-187
[212.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=212)
wrong, okay?

### segment-188
[212.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=212)
wrong, okay?
What you want to make sure that you're

### segment-189
[213.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=213)
What you want to make sure that you're

### segment-190
[213.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=213)
What you want to make sure that you're
doing is you are building these

### segment-191
[215.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=215)
doing is you are building these

### segment-192
[215.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=215)
doing is you are building these
long-form big chunky schemas for each of

### segment-193
[218.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=218)
long-form big chunky schemas for each of

### segment-194
[218.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=218)
long-form big chunky schemas for each of
these content types. If you do what I've

### segment-195
[220.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=220)
these content types. If you do what I've

### segment-196
[221.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=220)
these content types. If you do what I've
just said with SEO, Contentful uses

### segment-197
[223.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=223)
just said with SEO, Contentful uses

### segment-198
[223.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=223)
just said with SEO, Contentful uses
these as repeatable pieces of data,

### segment-199
[225.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=225)
these as repeatable pieces of data,

### segment-200
[225.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=225)
these as repeatable pieces of data,
okay? Everything is repeatable.

### segment-201
[227.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=227)
okay? Everything is repeatable.

### segment-202
[227.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=227)
okay? Everything is repeatable.
Everything is referenceable. So, what

### segment-203
[229.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=229)
Everything is referenceable. So, what

### segment-204
[229.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=229)
Everything is referenceable. So, what
that means is

### segment-205
[231.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=231)
that means is

### segment-206
[231.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=231)
that means is
if you put that SEO there, you're never

### segment-207
[233.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=233)
if you put that SEO there, you're never

### segment-208
[233.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=233)
if you put that SEO there, you're never
going to repeat meta titles again and

### segment-209
[235.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=235)
going to repeat meta titles again and

### segment-210
[235.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=235)
going to repeat meta titles again and
again and again or it's very unlikely

### segment-211
[237.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=237)
again and again or it's very unlikely

### segment-212
[237.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=237)
again and again or it's very unlikely
that you do that because it's bad SEO

### segment-213
[239.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=239)
that you do that because it's bad SEO

### segment-214
[239.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=239)
that you do that because it's bad SEO
practice. You don't want to have 10 of

### segment-215
[241.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=241)
practice. You don't want to have 10 of

### segment-216
[241.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=241)
practice. You don't want to have 10 of
the same SEO titles across all of the of

### segment-217
[244.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=244)
the same SEO titles across all of the of

### segment-218
[244.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=244)
the same SEO titles across all of the of
the website. You realistically have to

### segment-219
[246.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=246)
the website. You realistically have to

### segment-220
[246.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=246)
the website. You realistically have to
have a one-and-done. However, now you've

### segment-221
[248.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=248)
have a one-and-done. However, now you've

### segment-222
[248.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=248)
have a one-and-done. However, now you've
taken up two content types. And so, as

### segment-223
[251.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=251)
taken up two content types. And so, as

### segment-224
[252.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=251)
taken up two content types. And so, as
you can see, this gets very tight very

### segment-225
[254.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=254)
you can see, this gets very tight very

### segment-226
[254.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=254)
you can see, this gets very tight very
quickly. So, let me give you another

### segment-227
[256.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=256)
quickly. So, let me give you another

### segment-228
[256.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=256)
quickly. So, let me give you another
example, which is page builder blocks.

### segment-229
[259.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=259)
example, which is page builder blocks.

### segment-230
[259.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=259)
example, which is page builder blocks.
Now, with every single new kind of

### segment-231
[260.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=260)
Now, with every single new kind of

### segment-232
[261.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=260)
Now, with every single new kind of
website that you want to build, you want

### segment-233
[262.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=262)
website that you want to build, you want

### segment-234
[262.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=262)
website that you want to build, you want
to have pages where you can, you know,

### segment-235
[264.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=263)
to have pages where you can, you know,

### segment-236
[264.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=264)
to have pages where you can, you know,
shuffle the blocks that exist inside of

### segment-237
[265.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=265)
shuffle the blocks that exist inside of

### segment-238
[265.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=265)
shuffle the blocks that exist inside of
the page.

### segment-239
[267.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=267)
the page.

### segment-240
[267.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=267)
the page.
Now, you can you see where we're going

### segment-241
[268.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=268)
Now, you can you see where we're going

### segment-242
[268.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=268)
Now, you can you see where we're going
with this? That's page, which is a

### segment-243
[269.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=269)
with this? That's page, which is a

### segment-244
[269.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=269)
with this? That's page, which is a
content type. So, now we're up to two

### segment-245
[271.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=271)
content type. So, now we're up to two

### segment-246
[271.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=271)
content type. So, now we're up to two
content types, and we want to have 10

### segment-247
[273.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=273)
content types, and we want to have 10

### segment-248
[273.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=273)
content types, and we want to have 10
page builder blocks. Cool, 10 page

### segment-249
[275.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=275)
page builder blocks. Cool, 10 page

### segment-250
[276.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=275)
page builder blocks. Cool, 10 page
builder blocks. Well, hold up for a

### segment-251
[277.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=277)
builder blocks. Well, hold up for a

### segment-252
[277.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=277)
builder blocks. Well, hold up for a
second.

### segment-253
[278.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=278)
second.

### segment-254
[279.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=278)
second.
That means we're up to 12 content types.

### segment-255
[281.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=281)
That means we're up to 12 content types.

### segment-256
[281.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=281)
That means we're up to 12 content types.
So, we've basically exhausted half of

### segment-257
[284.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=283)
So, we've basically exhausted half of

### segment-258
[284.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=284)
So, we've basically exhausted half of
the available content types on the

### segment-259
[285.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=285)
the available content types on the

### segment-260
[285.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=285)
the available content types on the
starter space or, let me do the maths, a

### segment-261
[288.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=288)
starter space or, let me do the maths, a

### segment-262
[288.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=288)
starter space or, let me do the maths, a
quarter on the light space. Okay? So, as

### segment-263
[292.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=292)
quarter on the light space. Okay? So, as

### segment-264
[292.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=292)
quarter on the light space. Okay? So, as
soon as you go past that light space,

### segment-265
[294.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=294)
soon as you go past that light space,

### segment-266
[294.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=294)
soon as you go past that light space,
that's come talk to sales. Come talk to

### segment-267
[296.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=296)
that's come talk to sales. Come talk to

### segment-268
[296.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=296)
that's come talk to sales. Come talk to
us. You know what that means?

### segment-269
[299.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=299)
us. You know what that means?

### segment-270
[299.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=299)
us. You know what that means?
Cash money, baby. So, what you want to

### segment-271
[301.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=301)
Cash money, baby. So, what you want to

### segment-272
[301.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=301)
Cash money, baby. So, what you want to
do is is you want to make sure that you

### segment-273
[302.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=302)
do is is you want to make sure that you

### segment-274
[303.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=302)
do is is you want to make sure that you
are you are being very very uh specific

### segment-275
[306.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=306)
are you are being very very uh specific

### segment-276
[306.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=306)
are you are being very very uh specific
and

### segment-277
[307.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=307)
and

### segment-278
[307.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=307)
and
you know, positioning the content types

### segment-279
[309.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=309)
you know, positioning the content types

### segment-280
[309.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=309)
you know, positioning the content types
correctly when you build these kind of

### segment-281
[311.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=311)
correctly when you build these kind of

### segment-282
[311.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=311)
correctly when you build these kind of
websites. So, building a blog, again,

### segment-283
[313.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=313)
websites. So, building a blog, again,

### segment-284
[313.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=313)
websites. So, building a blog, again,
there is another usage of a content

### segment-285
[315.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=315)
there is another usage of a content

### segment-286
[315.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=315)
there is another usage of a content
type. What about authors? Okay, there

### segment-287
[318.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=318)
type. What about authors? Okay, there

### segment-288
[318.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=318)
type. What about authors? Okay, there
you go. There's another content type.

### segment-289
[319.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=319)
you go. There's another content type.

### segment-290
[319.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=319)
you go. There's another content type.
We're up to 13 content types. What about

### segment-291
[322.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=322)
We're up to 13 content types. What about

### segment-292
[322.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=322)
We're up to 13 content types. What about
categories? 14 content types.

### segment-293
[325.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=325)
categories? 14 content types.

### segment-294
[325.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=325)
categories? 14 content types.
I hope this makes a lot of sense. Uh the

### segment-295
[327.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=327)
I hope this makes a lot of sense. Uh the

### segment-296
[327.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=327)
I hope this makes a lot of sense. Uh the
records you probably won't hit unless

### segment-297
[329.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=329)
records you probably won't hit unless

### segment-298
[329.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=329)
records you probably won't hit unless
you're like, I don't know, you're new to

### segment-299
[331.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=331)
you're like, I don't know, you're new to

### segment-300
[331.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=331)
you're like, I don't know, you're new to
the world or something. You're going to

### segment-301
[332.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=332)
the world or something. You're going to

### segment-302
[332.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=332)
the world or something. You're going to
have 10,000 records. It's a lot of

### segment-303
[334.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=334)
have 10,000 records. It's a lot of

### segment-304
[334.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=334)
have 10,000 records. It's a lot of
records. Uh we very very rarely see this

### segment-305
[337.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=337)
records. Uh we very very rarely see this

### segment-306
[337.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=337)
records. Uh we very very rarely see this
unless you're doing something where it

### segment-307
[339.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=339)
unless you're doing something where it

### segment-308
[339.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=339)
unless you're doing something where it
syncs data from another system and

### segment-309
[341.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=341)
syncs data from another system and

### segment-310
[341.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=341)
syncs data from another system and
you're syncing it into Contentful. Then

### segment-311
[343.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=343)
you're syncing it into Contentful. Then

### segment-312
[343.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=343)
you're syncing it into Contentful. Then
you might hit this record. Um but

### segment-313
[345.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=345)
you might hit this record. Um but

### segment-314
[345.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=345)
you might hit this record. Um but
effectively, the 50,000 records you

### segment-315
[347.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=347)
effectively, the 50,000 records you

### segment-316
[347.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=347)
effectively, the 50,000 records you
won't hit. Uh, workflows, nice thing.

### segment-317
[351.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=350)
won't hit. Uh, workflows, nice thing.

### segment-318
[351.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=351)
won't hit. Uh, workflows, nice thing.
Uh, additional API usage calls usage.

### segment-319
[353.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=353)
Uh, additional API usage calls usage.

### segment-320
[353.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=353)
Uh, additional API usage calls usage.
This is great. Realistically, you won't

### segment-321
[356.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=356)
This is great. Realistically, you won't

### segment-322
[356.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=356)
This is great. Realistically, you won't
hit anything else inside of here apart

### segment-323
[358.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=358)
hit anything else inside of here apart

### segment-324
[358.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=358)
hit anything else inside of here apart
from these two and apart from the

### segment-325
[361.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=361)
from these two and apart from the

### segment-326
[361.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=361)
from these two and apart from the
internationalization.

### segment-327
[362.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=362)
internationalization.

### segment-328
[362.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=362)
internationalization.
Um,

### segment-329
[363.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=363)
Um,

### segment-330
[363.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=363)
Um,
now that's essentially the two things

### segment-331
[366.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=366)
now that's essentially the two things

### segment-332
[366.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=366)
now that's essentially the two things
that I would care about. There is also

### segment-333
[368.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=368)
that I would care about. There is also

### segment-334
[369.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=368)
that I would care about. There is also
add-on. So, I think if we go further

### segment-335
[370.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=370)
add-on. So, I think if we go further

### segment-336
[370.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=370)
add-on. So, I think if we go further
down here, you move straight into the

### segment-337
[372.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=372)
down here, you move straight into the

### segment-338
[372.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=372)
down here, you move straight into the
enterprise plan, which I am happy to

### segment-339
[374.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=374)
enterprise plan, which I am happy to

### segment-340
[374.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=374)
enterprise plan, which I am happy to
kind of talk about. I don't want to

### segment-341
[375.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=375)
kind of talk about. I don't want to

### segment-342
[375.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=375)
kind of talk about. I don't want to
spend too much time on it today because

### segment-343
[377.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=377)
spend too much time on it today because

### segment-344
[377.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=377)
spend too much time on it today because
realistically you're not watching this

### segment-345
[379.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=379)
realistically you're not watching this

### segment-346
[379.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=379)
realistically you're not watching this
video for enterprise plans. If you are,

### segment-347
[381.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=381)
video for enterprise plans. If you are,

### segment-348
[382.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=381)
video for enterprise plans. If you are,
get in touch with me, you know, it's

### segment-349
[383.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=383)
get in touch with me, you know, it's

### segment-350
[383.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=383)
get in touch with me, you know, it's
good. It's good. We want a little bit of

### segment-351
[385.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=385)
good. It's good. We want a little bit of

### segment-352
[385.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=385)
good. It's good. We want a little bit of
cash money. So, uh, but yeah,

### segment-353
[387.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=387)
cash money. So, uh, but yeah,

### segment-354
[387.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=387)
cash money. So, uh, but yeah,
essentially there is personalization,

### segment-355
[389.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=389)
essentially there is personalization,

### segment-356
[389.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=389)
essentially there is personalization,
there is AI actions, and there is

### segment-357
[391.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=390)
there is AI actions, and there is

### segment-358
[391.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=391)
there is AI actions, and there is
studio. I personally do not like studio.

### segment-359
[394.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=394)
studio. I personally do not like studio.

### segment-360
[394.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=394)
studio. I personally do not like studio.
This is a personal preference. I am a

### segment-361
[396.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=396)
This is a personal preference. I am a

### segment-362
[396.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=396)
This is a personal preference. I am a
big fan of things where you can do them

### segment-363
[398.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=398)
big fan of things where you can do them

### segment-364
[398.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=398)
big fan of things where you can do them
programmatically or with AI, and I

### segment-365
[400.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=400)
programmatically or with AI, and I

### segment-366
[400.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=400)
programmatically or with AI, and I
especially think this is going to be

### segment-367
[401.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=401)
especially think this is going to be

### segment-368
[401.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=401)
especially think this is going to be
important coming into the next few

### segment-369
[403.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=403)
important coming into the next few

### segment-370
[403.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=403)
important coming into the next few
years. But the personalization is very

### segment-371
[405.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=405)
years. But the personalization is very

### segment-372
[405.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=405)
years. But the personalization is very
valuable because every single headless

### segment-373
[407.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=407)
valuable because every single headless

### segment-374
[407.7s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=407)
valuable because every single headless
content management system is very

### segment-375
[409.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=409)
content management system is very

### segment-376
[409.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=409)
content management system is very
difficult to build personalization for.

### segment-377
[412.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=412)
difficult to build personalization for.

### segment-378
[412.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=412)
difficult to build personalization for.
And especially when it's not integrated.

### segment-379
[414.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=414)
And especially when it's not integrated.

### segment-380
[414.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=414)
And especially when it's not integrated.
However, Contentful I think acquired, I

### segment-381
[416.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=416)
However, Contentful I think acquired, I

### segment-382
[416.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=416)
However, Contentful I think acquired, I
forgot what company it was, but they

### segment-383
[417.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=417)
forgot what company it was, but they

### segment-384
[417.4s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=417)
forgot what company it was, but they
acquired somebody at some point for the

### segment-385
[419.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=419)
acquired somebody at some point for the

### segment-386
[419.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=419)
acquired somebody at some point for the
personalization. I've seen this first

### segment-387
[421.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=421)
personalization. I've seen this first

### segment-388
[421.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=421)
personalization. I've seen this first
hand. It is very nicely integrated. It's

### segment-389
[424.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=424)
hand. It is very nicely integrated. It's

### segment-390
[424.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=424)
hand. It is very nicely integrated. It's
very, very good. So, if you are a big

### segment-391
[426.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=426)
very, very good. So, if you are a big

### segment-392
[426.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=426)
very, very good. So, if you are a big
company going to Contentful and you are

### segment-393
[428.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=428)
company going to Contentful and you are

### segment-394
[428.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=428)
company going to Contentful and you are
looking at the enterprise edition, the

### segment-395
[430.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=430)
looking at the enterprise edition, the

### segment-396
[430.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=430)
looking at the enterprise edition, the
personalization and the AI actions are

### segment-397
[432.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=432)
personalization and the AI actions are

### segment-398
[432.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=432)
personalization and the AI actions are
both very, very good features. I would

### segment-399
[435.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=435)
both very, very good features. I would

### segment-400
[435.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=435)
both very, very good features. I would
honestly personally say skip the studio

### segment-401
[438.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=438)
honestly personally say skip the studio

### segment-402
[438.3s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=438)
honestly personally say skip the studio
um, because I'm not such a big fan of,

### segment-403
[439.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=439)
um, because I'm not such a big fan of,

### segment-404
[439.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=439)
um, because I'm not such a big fan of,
you know, like drag and drop because,

### segment-405
[441.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=441)
you know, like drag and drop because,

### segment-406
[441.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=441)
you know, like drag and drop because,
you know, you're you're pretty much at

### segment-407
[442.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=442)
you know, you're you're pretty much at

### segment-408
[442.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=442)
you know, you're you're pretty much at
the stage of Framer or Webflow at that

### segment-409
[444.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=444)
the stage of Framer or Webflow at that

### segment-410
[444.6s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=444)
the stage of Framer or Webflow at that
point, and we both know they're ass. Um,

### segment-411
[447.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=447)
point, and we both know they're ass. Um,

### segment-412
[447.5s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=447)
point, and we both know they're ass. Um,
so, yeah, essentially this is the

### segment-413
[449.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=449)
so, yeah, essentially this is the

### segment-414
[449.1s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=449)
so, yeah, essentially this is the
pricing. If you have questions, drop

### segment-415
[451.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=451)
pricing. If you have questions, drop

### segment-416
[451.2s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=451)
pricing. If you have questions, drop
them down in the comments below. I hope

### segment-417
[453.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=453)
them down in the comments below. I hope

### segment-418
[453.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=453)
them down in the comments below. I hope
this has helped somebody. Give us a

### segment-419
[454.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=454)
this has helped somebody. Give us a

### segment-420
[454.8s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=454)
this has helped somebody. Give us a
shout. Have a great day, everybody.

### segment-421
[456.9s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=456)
shout. Have a great day, everybody.

### segment-422
[457.0s](https://www.youtube.com/watch?v=aHtdjUwgMEg&t=456)
shout. Have a great day, everybody.
Bye-bye.

## Questions answered on the original page

### What does Contentful's free tier include?
The free tier gives you 10 users, two roles, two locales, 100K API calls per month, and 50 GB of CDN bandwidth monthly. Most well-optimized websites actually run within these limits, so it's a solid option for many projects unless you need internationalization across multiple locales.
Source: https://robotostudio.com/videos/contentful-pricing-free-vs-lite-vs-enterprise-what-you-actually-need

### How should I think about content types in Contentful?
Think of each content type as a unique repeatable document. A blog is one content type, an author is another, and categories are yet another. You'll quickly consume your available content types, so it's important to build long-form, chunky schemas rather than breaking things into small reusable pieces like SEO components.
Source: https://robotostudio.com/videos/contentful-pricing-free-vs-lite-vs-enterprise-what-you-actually-need

### Why shouldn't I make SEO fields a separate repeatable content type?
Making SEO a repeatable content type is an anti-pattern because you won't actually repeat the same SEO meta titles across your site, that's bad SEO practice. By creating a separate content type for SEO, you're wasting precious content type slots that could be used elsewhere on your project.
Source: https://robotostudio.com/videos/contentful-pricing-free-vs-lite-vs-enterprise-what-you-actually-need

### How many content types do page builder blocks consume?
Building a site with a page content type plus 10 page builder blocks uses up 12 content types total. That's half your starter space allocation right there, so you need to be strategic about your schema design from the beginning.
Source: https://robotostudio.com/videos/contentful-pricing-free-vs-lite-vs-enterprise-what-you-actually-need

### When should I consider moving beyond the free or light tier?
Once you start adding more content types like blog posts, authors, categories, and page builder blocks, you'll quickly exceed the 25 or 50 content type limits on free and light tiers. At that point, it's worth having an initial call with the Contentful sales team to explore paid options.
Source: https://robotostudio.com/videos/contentful-pricing-free-vs-lite-vs-enterprise-what-you-actually-need

### What add-ons does Contentful offer for enterprise users?
Contentful offers personalization, AI actions, and studio as add-ons for enterprise plans. The personalization is particularly valuable because it's nicely integrated and solves a problem that's difficult in most headless CMS platforms. The AI actions are also strong, though studio is more of a drag-and-drop interface if that's your preference.
Source: https://robotostudio.com/videos/contentful-pricing-free-vs-lite-vs-enterprise-what-you-actually-need

### Will I hit the record limits on Contentful?
You probably won't hit the 50,000 records limit unless you're syncing data from another system into Contentful or running something like a major news operation. Most websites operate well below this threshold, so it's not typically a constraint you need to worry about.
Source: https://robotostudio.com/videos/contentful-pricing-free-vs-lite-vs-enterprise-what-you-actually-need