Website Redesign & Dev for Synthetic Cell Mimics Company

BACKGROUND

Please describe your company and position.

I am the Digital Experience Manager of Slingshot Bio

Describe what your company does in a single sentence.

Synthetic cell mimics that offer robust and consistent results over traditional flow cytometry controls

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Roboto Studio to accomplish?

Website Redesign, Development, Ecommerce, and Cross- Platform Migration

SOLUTION

How did you find Roboto Studio?

Referral

Why did you select Roboto Studio over others?

High ratings
Pricing fit our budget
Referred to me
Company values aligned

How many teammates from Roboto Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Roboto Studio executed a complete platform migration, moving us from WordPress to a modern tech stack built on Sanity CMS and Next.js. They redesigned the entire user interface with a focus on clarity and conversion, restructuring our navigation to help visitors find the right cell mimic products faster. The team built out full e-commerce functionality, integrating payment processing, inventory management, and product configuration tools. They optimized every page for mobile devices, ensuring our technical specifications and product details render perfectly on any screen size. The project included cross-platform integration work to connect our new frontend with existing backend systems. Throughout development, they maintained our brand identity while modernizing the visual design to better reflect our position as a precision instrumentation company.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since launch, we've seen significant improvements in how users interact with our product catalog and move through the purchase process.  The new navigation structure has helped us improve support content for finding specific products or technical documentation, resulting in increased engagement and conversion. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They use a combination of Slack and project management tools to keep everything organized, which worked well given the technical complexity of migrating our product data. We had regular check-ins where they walked us through progress on the CMS setup and e-commerce integration. The workflow stayed smooth even when we needed to adjust product categorization mid-project, and they kept us informed whenever they encountered compatibility issues with our backend systems.

What was your primary form of communication with Roboto Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

What really stood out was their ability to translate our technical product specifications into a clean, intuitive e-commerce experience. They understood that our customers are scientists who need detailed information before making a purchase, and they built a system that presents complex data without overwhelming the interface. The Sanity CMS they implemented makes it easy for our team to update product details and maintain accuracy across our catalog.

Are there any areas for improvement or something Roboto Studio could have done differently?

It would have been helpful to have more detailed documentation during the handoff phase, particularly regarding the custom CMS workflows they built to manage product variants and technical specifications.